What should an agent do if a customer wants to apply for an insurance policy?

The correct approach for an agent when a customer expresses a desire to apply for an insurance policy is to complete the application and review it with the customer. This process is crucial for several reasons. First, reviewing the application with the customer ensures that all the information provided is accurate and complete, which is essential for both the underwriting process and for the potential customer's understanding of the policy details. Misunderstandings or errors at this stage can lead to issues later on, such as claims being denied due to incorrect information.

Additionally, this step fosters transparency and trust between the agent and the customer, as they can clarify any questions or concerns the customer may have regarding the policy. Engaging with the customer also allows the agent to highlight essential features of the policy, discuss coverage options, and ensure that the customer understands their rights and responsibilities. This comprehensive approach not only benefits the customer but also protects the agent and the insurance company from future complications.