What must health insurers include in their advertisements when endorsing products?

Health insurers are required to include necessary disclosures about control by the insurer in their advertisements to ensure transparency and protect consumers. This requirement helps potential policyholders understand the relationship between the insurer and the products being advertised, particularly how the insurer's control over product features, pricing, and claims can impact their overall experience.

Providing this information encourages informed decision-making among consumers, allowing them to assess the credibility and reliability of the insurer and the products offered. Transparency in advertising is a critical component of ethical marketing practices in the insurance industry, aiding in the establishment of trust between insurers and consumers.

Options that focus on average premiums, market position, or claims payment records may provide useful information but do not directly pertain to the fundamental requirement for disclosures regarding the insurer's control. Thus, the emphasis on necessary disclosures is essential for regulatory compliance and consumer protection.